He did it because he was willing to take big risks on new ideas, and not be satisfied with small innovations fed by market research. He also insisted on high quality and had the guts to leave out features others found essential and to kill technologies, like the floppy drive and the removable battery, he decided were no longer needed.
I’m often hard on Apple. But it’s because I can be: I hold them to a higher standard than their competition because it’s feasible to do so. Steve Jobs seems to have led Apple and often the whole industry through his uncanny gut instinct, willingness to take risks, and unerring attention to detail. We need more of that if we are to continue innovating.
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